Apple’s Mail Privacy Protection is lazy and hurts small publishers

Matt ‘TK’ Taylor
4 min readJun 8, 2021

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At WWDC yesterday Apple announced Mail Privacy Protection, an initiative seeking to bring blocking of Superhuman style tracking pixels to Apple’s Mail app.

In the video demo Katie Skinner, Manager of User Privacy Software, introduced marketing emails as using invisible pixels to collect your activity, such as your IP address, and when you open or take…

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